Welcome to the 90’s

I don’t usually watch television, but in those short yet so satisfying fixes that I do score, there are always those pesky commercials. For the life of me, I don’t know why, but those are even more addictive. They always find new ways to grab your attention. While watching Friends the other day, a commercial for mortgage came up. It was pretend news cast staring miss I know best G. Yafit (sorry, Hebrew only). In her ever so nice voice, she recommended I get my mortgage done at some bank I don’t even remember. I think it had orange in its logo…

Like gorillas in the background, hands of a great card hustler, or new researches about how eating X will get you great Y, I’m all too used to ignore these commercials. But this particular commercial took me by surprise. Our dear old friend, Yafit, urged me to call right now and get my mortgage at 1-800-MORTGAGE. A toll-free number with letters after it! I was so shocked I had to wait for the second time the commercial was aired in the same short pause for commercials, just to see it again.

Ladies and gentlemen, this is an historic event. For the first time in my life, I’ve seen letters used in a phone number in Israel. We have reached the 90’s! And not just any plain old letters, they were actually in Hebrew (משכנתא). The future is here and I can’t be any more thrilled. Cars, color TVs and maybe even 8mb SDSL are just around the corner. Oh, joy!

3 thoughts on “Welcome to the 90’s

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